The above
quotation which is attributed to Napoleon during his exile at St Helena is
almost 200 years old. It was an extremely prescient view and certainly
resonates today.
During the
last decade we all saw the results of the dynamic Chinese export programme as
goods poured into the US and EU markets.
There has
been a marked step up in acquisition of assets following the recent economic
problems particularly in the US.
However
there is another factor emerging as China steps up its demand for raw materials
particularly agri commodities.
The
burgeoning Chinese middle class will continue to demand products which
traditionally consumed in the Western world.
As dietary
patterns change this will lead to upward price pressure in all sectors of the
food industry.
This demand
will only continue to grow and it will surely become a case in the Western
world of “wake up and smell the Coffee – whilst you can”.
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