As
the fall-out from the horse meat scandal continues it has brought into focus
the whole background to so called “cheap food”.
Notwithstanding
the fact that passing off of horse meat as beef is basically a criminal act of fraud,
it highlights the vulnerability of a market where prices are squeezed to the
absolute and in order to protect margins suspect practices and questionable
ethics will inevitably come to the fore.
The CEO of the Iceland Frozen Food
chain has cited the purchasing policies of local councils blaming them for
driving down food quality with cheap food contracts for schools and hospitals.
Independent
butchers (an endangered species in themselves) are making capital out of the
current crisis by citing their credentials as reliable suppliers who have
complete traceability of their product. However the collapse in the number of
independent retailers in face of the competition from the all powerful
supermarkets means that this is likely to be a last hurrah rather than a return
to the golden age of the British High Street.
In the UK overall household spending has failed to increase over the
last year. This suggests that higher inflation and slow wage growth are
squeezing household incomes and that is being felt in the UK's shops.
The current economic reality will underpin the demand for cheap food but
in satisfying this demand as we are now seeing there will be accompanying
risks.
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