As
economic conditions remain tough more than ever the question of trust is of
paramount importance.
Operating
margins are being squeezed and people are looking for ways to protect their
bottom lines. As we are seeing with the latest furore over horse meat
contamination in “Beef products” there will always be those who disregard
regulations or flout the law in the belief that they will get away with it.
As
the UK Environment Minister stated "People should
have absolute confidence in what they are buying. The responsibility for that
lies with the retailers, who need to be absolutely sure that what they're
selling is what they think it is."
It
boils down to the integrity of the supplier, no matter how many factory audits
are conducted or how many QA questionnaires are completed it is essentially an
issue of trust and reliability.
The
same can be said of the Buyer, if goods are delivered on a credit basis this
should mean that the Supplier has every right to expect that the agreed
settlement terms are adhered to.
A good relationship /
reputation takes time and effort to build and sustain, once damaged it is hard
sometimes impossible to restore.
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