The Group has reported further losses in its last quarter totalling US$ 126 million compared to US$7 million in the corresponding period last year. The costly shift towards digital content and consumer electronics businesses were cited as the main reason behind this loss.
Obviously Amazon is playing the long game and one of the keys to their future strategy is the latest buzzword "personalisation".
bbThis is the mechanism of presenting customers with tailored, relevant content as they shop and in doing so increase conversion and generate loyalty
Despite the increased usage of this technology, it is still relatively new to the market but will undoubtedly evolve to become a prime factor in driving the future of ecommerce.
More ecommerce companies are devoting
increasing resources to develop personalization software.
Several leading brands are assigning
more internal resource to creating a truly personal customer experience by
appointing teams of ‘personalization experts’.
As with traditional retailers ecommerce
companies are now placing greater emphasis on using real insight to make
customers feel like valued individuals as they spend time shopping on line.
All of this blurs the traditional lines
and retailers face a common problem delivering what the consumer demands
efficiently and free of delivery charge at prices which reflect ever squeezed
profit margins.
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