As trading conditions remain tough more than ever the question of trust
is of paramount importance.
Operating margins are being squeezed and people are looking for ways to
protect their bottom lines.
As we saw last year with the meat contamination in “Beef products” there
will always be those who disregard regulations or flout the law in the belief
that they will get away with it.
Consumers should have absolute confidence in what they are buying. The
responsibility for that lies with the retailers, who need to be absolutely sure
that what they're selling is what they think it is.
It boils down to the integrity of the supplier, no matter how many
factory audits are conducted or how many QA questionnaires are completed it is
essentially an issue of trust and reliability.
The same can be said of the buyer, if goods are delivered on a credit
basis this should mean that the supplier has every right to expect that the
agreed settlement terms are adhered to.
A
good relationship / reputation takes time and effort to build and sustain, once
damaged it is hard sometimes impossible to restore.
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