We are operating in times when everyone expects ultimate value for their
cash be it the corporate customer or the man in the street.
It is a paradox that as times become tougher and business harder to win
the level of service offered by many suppliers is falling very short of
acceptable standards.
From the frustrations of automated answering (devised surely to test
anyone’s patience to the ultimate degree) to the failure to meet agreed
delivery schedules customers are left feeling that their business is not
valued.
Little wonder that they choose to vote with their feet. Customer service
is not a difficult act to pull off – in reality all that is required is to give
the customer the feeling that their business is important and they are valued
not just “one of a number” or even worse a nuisance.
Those businesses that master the art of customer service will emerge from
this current difficult period all the stronger.
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