I was approached by a
“start up” company operating in the field of renewable energy.
The initial telephone conversation sounded promising
so I arranged to have a preliminary meeting. I met the “management” at their offices
in a prestigious block in The City – so far so good.
We then got down to discussions and it all went rapidly downhill – these
people had a vision of being the London HQ of a large energy trading company.
The only problem was they hadn’t thought through exactly what they were trying
to do, far from seeking an assessment /appraisal of their business they were in
fact looking for someone to turn up and present them with a business plan for a
niche role in an industry in which they had no previous experience, product or
usp.
As a Consultant I am quite used to explaining the harsh realities of the
business world to companies that are already operating and finding it tough.
However this was quite a different case – these people though that by putting a
name board on an office building in The City this would fast track them to a
listing on the FTSE 100.
Needless to say apart from providing me with an insight into a commercial
Never Never Land this particular assignment was not one to fly.
However I am still on board for serious projects!
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