Some years
ago whilst working for an international corporation I attended one of the
bi-annual strategic reviews for senior Group executives. Each executive was
required to give a presentation in respect of his/her business unit.
One
colleague addressed the audience with his one word objective namely “survival”.
At the time this was met with a fairly frosty response but current events
show that this could be a suitable watchword for the present time. As the
machinations continue in the Euro zone and the commentaries become even more
emotional with phrases such as “disintegration” and “meltdown” then to survive
these times would seem to be a very laudable objective.
So many factors are coming into play over which individual companies can
do little to protect their interests other than ensure that they react
appropriately.
However the one certainty is that the global economies will survive and
business will continue. In the coming months there will undoubtedly be casualties
but by adopting a controlled and rational response to these challenges
businesses can ride out these difficult times.
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