External factors over which little control can be exerted continue to
buffet all business sectors. However, every organisation does have a
potentially winning weapon in their armoury namely the opportunity to offer excellent
customer service.
In these difficult times everyone expects ultimate value for their cash
be it the corporate customer or the man in the street.
It is a paradox that as trading conditions become tougher and business
harder to win the level of service offered by many Suppliers is falling very
short of acceptable standards.
From the frustrations of automated answering with the intensely
irritating muzak accompaniment, to the failure to meet agreed delivery
schedules Customers are left feeling that their business is not valued.
Little wonder that they choose to vote with their feet.
Customer service is not a difficult act to pull off – in reality all that
is required is to give the Customer the feeling that their business is
important and they are valued, not just “one of a number” or even worse a
nuisance.
Those businesses that focus on Customer service will emerge from this
current difficult period all the stronger.
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