One of the most valuable commodities available to any organisation is
local knowledge.
How many times has a venture ended badly owing to a basic failure to
understand and deal with local market conditions?
Tesco is winding up its US chain of 199 Fresh & Easy shops, which
have never made a profit, at a cost of £1.2bn.
As well as the US withdrawal, Tesco is exiting Japan and said it would
take "a more measured approach to our growth in China".
This is a classic case of going for growth and failing to understand
that a successful domestic business strategy does not always travel well.
For companies wishing to establish a commercial operation in the UK they
are faced with a mature and sophisticated market. Although offering
different challenges to operating in for example a developing market there are
still obstacles in trying to establish a presence.
Operating overheads present a crucial challenge and this is where we can
assist you to achieve a cost-effective solution to marketing your products in
the UK.
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