During my
various assignments one observation holds true – whilst there are undoubtedly many businesses where the strategy
is fatally flawed there are also many
which would benefit from a fresh input.
One of the
biggest handicaps facing any business is inertia but when you are personally
involved it is not always easy to change direction or take appropriate remedial
action.
This is
where an “outsider” can be of assistance – an objective appraisal can very
often mean the difference between merely drifting as opposed to decisively
moving forward.
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