How do we
boost the bottom line? – without doubt the most hackneyed question in business.
There are 2
obvious solutions, (a) Cut operating costs and (b) Boost Revenue. If you’re the
FD you’ll probably aim for the double.
The Sales
Director only has one shot in his/her armoury namely increase sales. Sales
targets can always be raised but a sense of commercial realism also needs to be
applied.
If you are
marketing a totally unique product or service the task is easier but for the
most part there are many companies offering a similar range of products in a
broadly similar price range.
As such for
most companies it is about getting back to the basics – ensuring orders are
processed efficiently and in a timely fashion.
Following
up on customer satisfaction, in short providing what in old fashioned terms was
called “service”.
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