The rise of the developing world is really
just a return to business as usual.
After all, until the 18th Century, India and
China were the richest countries on the planet. For 18 of the past 20 centuries
China had the largest economy in the world until the 19thcentury and
the industrial revolution.
Chinese companies will continue to make
international acquisitions such as the purchase by Bright Food of the
controlling stake in Weetabix, which owns the breakfast cereal brand as well as
Alpen and Ready Brek.
Bright Food acquired a 60% stake in Weetabix
in a deal that valued the company at £1.2bn.
Meantime as evidenced by the recent purchases
of US Corn, China will continue to be a major buyer in the international agri
markets in response to demand from its burgeoning middle classes.
By 2020
China’s consumers will be spending an annual £ £3,830 billion and their Indian
counterparts £2,200 billion contrast this with British consumers who spent £937
billion last year.
A Chinese
person born in 20009 will consume 38 times as much over his lifetime compared
to one born in 1960.
With a population in excess of 1.3 billion (approximately 20% of the
world’s population) imagine the implication for Western consumers should an
early morning cup of coffee become the beverage of choice!
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