When trying to boost the bottom line, there are
2 obvious solutions, (a) Cut operating costs and (b) Increase Revenue. If
you’re the FD you’ll probably aim for the double.
The Sales
Director only has one shot in his/her armoury namely increase sales. Sales
targets can always be raised but a sense of commercial realism also needs to be
applied.
If you are
marketing a totally unique product or service the task is easier but for the
most part there are many companies offering a similar range of products in a
broadly similar price range.
As such for
most companies it is about getting back to the basics – ensuring orders are
processed efficiently and in a timely fashion. Following up on customer satisfaction,
in short providing what in old fashioned terms was called “service”.
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