In these times
everyone expects ultimate value for their cash be it the corporate customer or
the man in the street.
It is a
paradox that as times become tougher and business harder to win the level of
service offered by many Suppliers is falling very short of acceptable
standards.
From the
frustrations of automated answering (devised surely to test anyone’s patience
to the ultimate degree) to the failure to meet agreed delivery schedules
Customers are left feeling that their business is not valued.
Little
wonder that they choose to vote with their feet. Customer service is not a
difficult act to pull off – in reality all that is required is to give the
Customer the feeling that their business is important and they are valued not
just “one of a number” or even worse a nuisance.
Concluding
the initial business transaction is often the easiest part of a business
relationship, it is the “repeat business” which provides long term rewards. Those
businesses that master the art of Customer service will emerge from this
current difficult period all the stronger.
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