With fiercely competitive trading conditions the question of
trust is of paramount importance.
Operating margins are being squeezed and people are looking for
ways to protect their bottom lines.
As we saw last year with the meat contamination in “Beef
products” there will always be those who disregard regulations or flout the law
in the belief that they will get away with it.
Consumers should have absolute confidence in what they are
buying. The responsibility for that lies with the retailers, who need to be
absolutely sure that what they're selling is what they think it is.
It boils down to the integrity of the supplier, no matter how
many factory audits are conducted or how many QA questionnaires are completed it
is essentially an issue of trust and reliability.
The same can be said of the buyer, if goods are delivered on a
credit basis this should mean that the supplier has every right to expect that
the agreed settlement terms are adhered to.
Any good relationship takes time and effort to build and
sustain, once the question of trust is damaged it is hard, sometimes impossible
to restore.
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