This is the reaction to any problem or situation that could be expected from a reasonably educated and intelligent but non-specialist person.
In the current economic climate many companies would do well to ask “what does the man standing in the queue at the Clapham Supermarket checkout think?”
The problem is (as we see all too regularly) many people running businesses (or for that matter senior politicians) are too removed from the realities of life to effectively understand the economic difficulties faced by the ordinary consumer.
It is a very easy exercise, a few minutes spent in the supermarket or on a garage forecourt will give a true insight into the problems and frustrations currently felt by the ordinary consumer.
Talk of interest rises in the UK is gathering momentum but there is a real and present danger that even modest increases in interest rates could result in a major surge in families with dangerous debt levels - especially among worse-off households.
Since 2007 the number of households spending at least 50% of their income on repayments has dropped by 270,000 to 600,000 because of falling interest rates.
But rises in interest rates over the next four years could see Britain return to higher levels of household debt than before the financial crisis, which was sparked by US homeowners being unable to service their mortgage debt.
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