Biting the hand that feeds you

One of the oldest sayings in commerce was “the customer is always right”.

However in truth there are many times when plainly the customer is in the wrong.

Notwithstanding it is of paramount importance to the sustained growth of any business that the customer is kept onside.

The key requirement that any customer wants is to feel that his/her business is valued and appreciated.

In business securing the deal is only the start of the process and the repeat order very often stands or falls with the after sales service (or lack thereof).

Simple but effective measures such as ensuring that all transactions / contracts are performed efficiently and within due time and that any complaints are handled promptly and with courtesy will go a long way to building and maintaining long lasting relationships.

Every business will have its fair share of difficult customer with whom it would be easier not to deal.

However, in these competitive times there are many who would willingly take this “problem” and revenue off of your hands.