With the unstoppable rise of e-commerce come challenges. Perhaps
the biggest danger is the lack of personal contact between a company and its
customers.
Obviously this is not an issue for an online retailers selling products
over the net and being paid via a Debit Card or Pay Pal etc.
However, there is an increasing tendency for B2B sales to be
concluded by email or even SMS.
The personal element has been lost and so has the identity and
customer relationship.
The surest way to avoid problems is by knowing your customer and
understanding their business.
It is not possible to develop and maintain an ongoing business
relationship and mutual understanding based upon a key pad and email ordering
system.
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