The old adage the customer is always
right has come in for a fair amount of criticism recently and there are many
times when plainly the customer is in the wrong.
Notwithstanding it is of paramount
importance to the sustained growth of any business that the customer is kept
onside.
One sector that has drawn much
negative comment recently is banking.
The key requirement that any customer
wants is to feel that their business is valued and appreciated.
In business securing the deal is only
the start of the process and the repeat order very often stands or falls with
the after sales service (or lack thereof).
Simple but effective measures such as
ensuring all contracts are performed efficiently and within due time and that
any complaints are handled promptly and with courtesy will go a long way to
building and maintaining long lasting relationships.
We have all encountered the difficult customer
with whom it would be easier not to deal.
However, in these competitive times
there are many who would willingly take this “problem” and revenue off of your
hands.
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