A case in point is Birds Eye, Europe’s largest frozen food producer.
Birds Eye has had to pay about £5 million in penalty charges to win breathing
space from its lenders. Total bank borrowings now stand at Euro 1.8 billion
with a further Euro 1 billion owed to investors in the form of loan notes.
Banks that formerly were willing to take a more lenient attitude and
renegotiate loans are playing by much harder rules.
As companies increasingly find their ability to borrow restricted, they
have to revisit payment terms with their customers. It becomes a vicious circle
from which very few are immune.
The key is to make the most of available cash resources which inevitably
leads to some hard commercial decisions. Late payers are a luxury that no
company can afford in this climate. Stock must be turned as efficiently as
possible.
Those who either will not or cannot adapt to the demands of today’s
business will join the growing list of casualties.
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