When a problem comes home to roost it prompts a round of head scratching
and the standard response “why did that go wrong?”
The answer is all too often glaringly obvious and boils down to companies failing to address problem issues early enough to avoid the oncoming crisis.
The signs of a troubled business are all too apparent – these include lack of controls, lack of strategic vision, a demotivated workforce and obsolete or valueless stocks etc
Instead of grasping these nettles, often the preferred option is to engage in a totally pointless exercise such as a rebranding campaign or the launch of another product range destined to fail for the above reasons.
The operating style of many doomed companies can be likened to Nero’s pastime of fiddling whilst Rome burns.
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