Some years
ago whilst working for an international corporation I attended one of the
bi-annual strategic reviews for senior Group executives. Each executive was
required to give a presentation in respect of his/her business unit. One
colleague addressed the audience with his one word objective namely “survival”.
At the time
this was met with a fairly frosty response but current events show that it is
probably a suitable watchword for the present time. As the machinations
continue in the Euro zone and the commentaries become even more emotional with
phrases such as “disintegration” and “meltdown” then to survive these times
would seem to be a very laudable objective.
So many
factors are coming into play over which individual companies can do little to
protect their interests other than ensure that they react appropriately.
However the
one certainty is that the global economies will survive and business will
continue. In the coming months there will undoubtedly be casualties but by
adopting a controlled and rational response to these challenges businesses can
ride out these difficult times.
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