During my various assignments one observation holds true – whilst there are very few bad businesses, there are many that benefit from a fresh input.
One of the biggest handicaps facing any business is inertia but when you are personally involved it is not always easy to change direction or take appropriate remedial action.
This is where an “outsider” can be of assistance – an objective appraisal can very often mean the difference between merely drifting as opposed to decisively moving forward
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