Currently with all the talk of gloom and doom in the financial markets, fear is the overriding factor with a sense of panic gripping many operators as witnessed by the sell-off in Thomas Cook stock Tuesday which saw the share price plummet by nearly 80%.
Politicians seem to be hell bent on outdoing each other as to who can send out the direst warnings.
Now is the time to remain focussed and consider the implications for your business.
Just as was evidenced during the credit crunch crisis in the summer of 2008 there is a question mark over the manner in which the Banks will respond to the current inputs.
The problem for the Banks is that because of the legacies of their previous mistakes they are effectively stifling their customers businesses as they look to batten down the hatches and strengthen their own balance sheets.
It will become increasingly difficult to gain support from the Banks in the coming months therefore it must be the absolute priority to keep a strict rein on your finances – make sure that your Debtors Book is strictly controlled and ensure that Stock turn and inventory levels are well policed.
With their houses far from in order, the Banks will undoubtedly become increasingly conservative in their approach to lending, so the order of the day is work within your current limits and maximise your profits.
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