Thursday, 17 April 2014

The person on the spot is baffled, whereas the onlooker sees clearly


 
Based upon my experience across a variety of sectors and businesses one observation holds true – whilst some companies are doomed to fail there are many whose survival and future profitability could be secured from a fresh input.

Many companies fail to adapt to changing developments in the market and find out too late that their business model is tired and obsolete.

It is particularly hard for owners of SME’s to change direction. When you are personally involved it is not always easy to pursue a new path or take appropriate remedial action.

This is where an “outsider” can be of assistance – an objective appraisal can  often mean the difference between merely drifting as opposed to decisively moving forward.

 

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