Against the current economic
background everyone expects ultimate value for their cash be it the corporate
customer or the man in the street.
It is a paradox that as times become
tougher and business harder to win the level of service offered by many
Suppliers is falling very short of acceptable standards.
From the frustrations of automated
answering (devised surely to test anyone’s patience to the ultimate degree) to
the failure to meet agreed delivery schedules Customers are left feeling that
their business is not valued.
Little wonder that customers opt to
vote with their feet. Customer service is not a difficult act to pull off – in
reality all that is required is to give the Customer the feeling that their business
is important and they are valued not just “one of a number” or even worse a
nuisance.
Those businesses that master the art
of Customer service will emerge from this current difficult period all the
stronger.
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