Up close and personal

The rapid advances in technology in recent years have transformed the way we do business. Not so long ago our everyday business tools would have been regarded as flights of fancy.

With the unstoppable rise of e-commerce come challenges. Perhaps the biggest danger is the lack of personal contact between a company and its customers. Obviously this is not an issue for an online retailers selling products over the net and being paid via a Debit Card or Pay Pal etc.

However, there is an increasing tendency for B2B sales to be concluded by email or even SMS.

The personal element has been lost and so has the identity and customer relationship.

The surest way to avoid problems is by knowing your customer and understanding their business.

It is not possible to develop and maintain an ongoing business relationship and mutual understanding based upon a key pad and email ordering system.