All
businesses operating in today’s climate need to have constant and rigorous
focus to their commercial exposure.
Against the
current competitive background it is very difficult to contemplate turning away
business especially from a customer of long standing.
However,
there are times when subsequent events show that on occasion the best business
decision was to leave it to your competitors.
When
stricter controls are in place over such elements as payment terms and credit
limits the result is likely to be a reduction in turnover.
The upside
of such fiscal discipline carries its own rewards. Avoiding defaults by
customers is the surest way to protect the company’s bottom line at a time when
profits are hard won and losses easy to establish.
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