The rapid advances in technology have transformed the way we do business. Our everyday business tools would have been regarded as flights of fancy not so long ago.
With the unstoppable rise of e-commerce come challenges. Perhaps the biggest danger is the lack of personal contact between a company and its customers.
However, there is an increasing tendency for B2B sales to be concluded by email or even SMS. The personal element has been lost and so has the identity and customer
relationship.
The surest way to avoid problems is by knowing your customer and understanding their business.
All too often in the drive for greater operating efficiencies the relationship between
supplier and customer suffers.
We do not live in a perfect world and inevitably things go wrong it is at such times that the worth of good relationships are fully illustrated.
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